When Your Genius is Backed by a Proven System, Expert Mentors and Collaborative Community—Success is Inevitable.
WELCOME! I’m Callan Rush — I’m Callan Rush — founder of True Luminary.
For 13+ years, my business partner Justin and I helped thousands of Coaches & Transformation Leaders grow profitable businesses using our proven 5M Formula. We made millions doing work that mattered to us.
When the pandemic hit, we hit pause. We took time apart & each consulted behind the scenes for some big companies in our industry. We still do.
Yet, after years of working quietly behind the scenes for other people's missions - I started noticing a shift in our industry.
YES... there are many brilliant leaders, doing amazing work. Yet, there's also an increasing amount of noise. Like AI-generated fluff. Racing to 7-figures at all costs. Stories of shady sales practices. Programs that don't create the transformation they promise. (That last one really bugs me)
That’s why I'm back to gather a high-integrity, collaborative group of Coaches, Educators & Transformation Leaders who care about real, lasting impact. If that's you, welcome home. I'm glad you're here.
I’m Callan Rush — founder of True Luminary. For 13+ years, my business partner Justin and I helped thousands of Coaches & Transformation Leaders grow profitable businesses. We also made millions doing work that really mattered to us.
When the pandemic hit, we hit pause. We took time apart & each consulted behind the scenes for some big companies in our industry. Yet, after years of working quietly behind the scenes, I started noticing a shift in our industry.
There are still brilliant leaders, doing amazing work. Yet, there's also an increasing amount of noise. AI-generated fluff. Racing to 7-figures at all costs. Stories of shady sales practices. And programs that don't create the transformation they promise.
True Luminaries are feeling overwhelmed, alone and wondering if they're cut out for this after all.
That’s why I came back. To gather a high-integrity, collaborative group of Coaches, Educators & Leaders who care about real, lasting impact. People who want to make change... together.
If that's you, welcome home. I'm glad you're here.
Still believe in building a better world?! Then our True Luminary Community is definitely for you.
-Callan Rush, TLC Founder
If you still believe that building a better world is possible, our True Luminary Community is definitely for you.
In TLC , you’ll access our proven 5M System—trusted by thousands over the past 15+ years. And, you’ll join a high-caliber community of vetted coaches and leaders who have your back.
You Were NEVER Meant to be Alone in Your Mission.
Building a business in isolation doesn’t work for Changemakers. The tech, tactics and tasks drain the joy from the Human-Centred Work Meant to Light Us Up.
Why the heck are we all working in silos, anyway? We must collaborate for Joint Ventures, Infrastructure Sharing, Fractional Co-Hires, Cross Promotions, Network and Resource Sharing! There is significant leverage in acting as one unit... like a co-op
Together We Are Stronger.
"Callan is the real deal—brilliant, strategic, generous and insanely effective. She transformed our email marketing, filled our events, boosted our conversions, and brought fresh leadership and power to our team. If you get the chance to work with her... take it!"
Allison Maslan, Founder
Pinnacle Global Network
"Callan Rush is one of three teachers and framework creators I trust most. The reason why is she takes complicated theories and chunks them down to actionable, monetizable tactics.
If you're ever invited by her to join her community, don't walk, run to your keyboard and say, Hell Yes!"
Alex Mandossian, Founder
MarketingOnline.com
"I've worked worked with many advisors over 33+ years in business. Callan is one of the BEST! Integrity centered, educated, and effective. She's helped our company uplevel our impact and income more than once. Callan Rush is the original True Luminaries.
Dr Ritamarie Loscalzo, Founder
Institute of Nutritional
Endocrinology
500k+
Leaders Served
20+
Years of Experience
$50M+
Income Generated
Meet Our True Luminary Core Team
Callan Rush
CEO & Founder
Justin Livingston
Chief Advisory
Susan D'Ercole
Chief Operations
Justin Cunningham
Creative Director
Nathalie Chapron
Enrolment Specialist
Which TLC Membership is for You?
Choose Expert → Enter Code GIFT → Hit APPLY!
$397/mo
Need Education to Get Started?
Just Getting Started?
The EDUCATION level is for coaches & leaders ready to start a thriving transformation business—with ease.
Get 5M programs, community support, and the tools to deliver real results and make a living doing what you love
The EDUCATION level is for coaches & leaders ready to start a thriving transformation business—with ease. Get 5M programs, community support, and the tools to deliver real results and make a living doing what you love
5M Success Path
Full access to our signature 5M programs —
Magnetize: Attract Ideal Clients
Mesmerize: Deliver Dynamite Programs
Monetize: Craft Ethical Offers
Materialize: Design Dynamic Education
Maximize: Impact More People.
This system will grow your income, impact, and inspiration with clarity and confidence
Feedback & Support Hub
A private online space to ask for feedback, share resources and collaborate with Callan, her coaches and fellow True Luminairies - so no one feels alone growing their business
Done-For-You Resources
Marketing plans, event tools, offer structures, JV guides, and more—organized by the 5Ms and refined over 15+ years to help you launch and scale with ease
No contracts - cancel anytime
$497 /mo
Committed to Growth?
Want Expert Guidance to Grow?
The EXPERT level is for Leaders who want deeper support with growth.
You’ll access all 5M programs, our online community, live events PLUS personal group mentoring for faster growth & bigger wins.
If you need an affordable way to get world class guidance from Callan Rush as you grow... this is the level for you.
Expert Level gives you everything in Education, PLUS:
The EXPERT level is for Leaders who want deeper support. You’ll access all 5M programs, our online community, live events PLUS personal group mentoring for faster growth & big wins.
Looking for an affordable way to get world class guidance as you grow... this is the level for you. You'll access everything in the Education level plus..
Momentum Mentoring
Weekly group sessions with Callan Rush to fast-track your decisions, clear roadblocks, and accelerate real results in your transformation business
Marketing Makeover Labs
Monthly pop-up sessions where we refine your strategy, upgrade your assets, and boost your results—fast.
Community Collaboration Calls
LIVE virtual meetings where we'll share networks, pool resources, do hot seats, discuss cross promotions & explore fractional hires to scale together! This is where we make TLC exponentially useful.
Insight Hour with Callan
Drop in for bi-weekly office hours. Get real-time answers, insight, and support on whatever you need to move forward faster.
Business Boost Live Events
Every 90–120 days, join Callan Rush for 1, 2 and 3 day live virtual intensives designed around the 5M model. You’ll get focused support on —right when you need it!
TLC Wisdom Keeper Calls
Get exclusive Masterclasses with OG Luminaries—learn from the best and ask game-changing questions.
No contracts - cancel anytime
$10k-25k /yr
Ready for Elite Performance?
Ready to Rise?
The ELITE Level is for established Coaches and Leaders looking for 1:1 Mentoring. You’ll have direct access to Callan Rush's world class advice, when it matters most.
No waiting. No second-guessing. Just real-time support to keep you moving forward.
In ELITE+, we'll also use the True Luminary network to highlight YOU for increased influence, impact, and income. Resources, introductions and inner circle invites are no issue in ELITE+.
Access to Everything in Expert PLUS:
Scalable Strategy Mapping
Get TWO Half Day Strategy Sessions with Callan Rush. Clarify your vision, refine your revenue mode, clarify offers, and create a personalized plan to grow with ease.
Private 1:1 Mentoring
Twice a month, you'll receive 'Under My Wing" personal 1:1 mentoring, feedback and attention from Callan Rush.
TLC Inner Circle Mastermind
Each month, you’ll meet with me and your ELITE+ colleagues. This group will be your high level tribe—your support, fuel, and momentum. I’ll guide all sessions, holding space for inner growth and outer results—because BOTH are key to elite success.
Magnetic Marketing Review
Submit copy, funnels, or offers anytime for expert eyes and actionable feedback to increase conversions and clarity.
Front of the Line Access
Get on-demand advisory from Callan. Whether you’re facing a challenge, making a big decision, Callan is there for you.
By Application Only – Click to Book with Callan
It's Hard Work Changing Lives Alone
That’s why I created a space where you don’t have to. TLC is designed to offer you real human connection, shared wisdom, and steady support— so you can keep doing the work that matters, without burning out.
It's Not Just About Business and Leading Others
Our community is about becoming the truest version of yourself along the way. This community is for those who don't lead from perfection— but from a deep commitment to their own growth, truth & becoming.
You could have the solid strategy and the steady, high level support you need to significantly increase your impact and impact... as early as next week!
Don't believe me? Take a look around...
Everyone is trying to be a coach, or motivational leader in 2025.
Yet, very FEW are making REAL income and deep, lasting impact.
Often it's because they don't have a time-tested system. Sometimes they think 'they already know it all'
and don't care to work on Mastery, Innovation or on building their offerings or business structure properly.
And then there's this...
The True Luminaries (like you) Who Really care ...
Feel isolated in their mission—with no peers or mentors to brainstorm or grow with
Use Revenue Models & Client-Getting Tactics that get inconsistent results despite hard work and great offerings
Battle Overwhelm from expensive Tech and Automation Tools they’re told they “need”
Dread using the 'out of integrity' slick marketing tactics, and AI Generated content
Are uncertain how to keep up with all of the promotional channels now available
Question if they’re really cut out for this—even when they’ve helped others succeed
When you combine these struggles with the idea of navigating it all ALONE in an increasingly competitive marketplace
IT'S A RECIPE
FOR BURNOUT.
This is what TLC Community and I are here to remedy. You don't have to do it alone anymore. And you don't have to join expensive mastermind groups, or hire $100k / year consultants. You just need a proven system... trusted mentors who have done what you want to do, and a consistent community who loves you enough to offer real feedback and support.
This is what TLC Community is here to remedy. You don't have to do it alone anymore. And you don't have to join expensive mastermind groups, or hire $100k / year consultants. You just need a proven system... trusted mentors who have done what you want to do, and a consistent community who loves you enough to offer real feedback and support. There is safety in numbers. When we work together for our good, and the collective good - we'll thrive! I don't have all the answers. But someone in our community will either have the info we need, or 'know a guy'. Join the community. Add your wisdom.
MENTORSHIP
Weekly group sessions and Insight Hours with Callan (and her mentors) to guide your next steps. You'll get personalized feedback so you can grow with integrity and ease.. and in a way you understand..
EDUCATION
Proven programs, tools, templates and training so you're never wondering what to do. Need something extra? We’ll bring in TOP EXPERTS to deliver it inside our community.
INSPIRATION
Wisdom Keeper Sessions with Successful Luminaries to gain advanced strategies, insider insights, and actionable tactics that grow your impact & income
MASTERY
Marketing Makeover Labs & Business Boost LIVE EVENTS that sharpen your strategy, elevate your assets & accelerate your growth with actionable support. True Luminaries care about creating lasting transformation.
LEVERAGE
Community Calls to explore opportunities to connect, share resources, leverage fractional hires, negotiate bulk deals, set up cross promos for mutual success. Let's act as a collective for power!
Here are a few of our TLC Founding Members:
Marli Williams
Dan Sam
Christine Kay
Tracey Ehman
Rosa Coelho
Ana Lioi
Kevin Gebert
Sandra Hanesworth
Cindy McKee
Ricky Shetty
Gila Kurtz
Keyra Conlinn
Tiffany Mason
Jason Hartinov
Samuel Nazer Walsh
Carole Maureen Friesen
Kim Clausen
Dan Horner
Marli Williams
Deborah Parker
Jamie Star
Ricardo Scipio
Lisa Byers
Andrew Wilson
Tiesha Green
Marianne Douglas
Laureen Nowlan-Card
Andrea Isaacs
Brandon Barber
Lisa Phillips Cardinal
Julie Gunn
Beth Hanishewski
Colleen Helde Ladwig
Kevin O'Rourke
Sandra Corrado
Jennifer Rada
Tripp Hansen
Michelle Maree Hardeman-Guptill
Helen Weygan Moses
Amy Lang
Gillian Padgett
Audrey Vanderstoop
Rees Haynes
Adele Good
Rosa Lokaisingh
Jen Kunkel
Carol Chapman
Charles Davis
IS THE TRUE LUMINARY COMMUNITY RIGHT FOR YOU?
JOIN TLC IF YOU ARE....
Committed to learning & applying proven strategies to grow your biz
Open to honest feedback, steady support, plus loving mentoring and accountability (& ready to offer it too)
Willing to SHOW for live sessions for collaboration
Communicate well, act with integrity, and are building for the long game
Have a true desire to improve the lives of others
Don't take yourself too seriously, and enjoy laughter and having fun along the journey.
DO NOT JOIN TLC IF YOU....
Looking for a quick fix or unwilling to put in consistent effort
Resist feedback, avoid accountability, or prefer to go it alone
Rarely show up live or don’t engage in community
Struggle with follow-through, ghost on communication, or cut corners
More focused on ego, fame or money than genuine service and impact
Have a negative outlook, and don't like to laugh.
Book Callan Rush
Book Callan Rush
Callan Rush B.A. (Psych), B.Ed., is the founder of True Luminary. She's been a leader in the Transformation Industry for over 20 years. The best selling author of Wealth Through Workshops, Callan speaks & consults with coaches, educators and transformation professionals around the world. She currently resides in North Vancouver, Canada.
Want Callan to speak at your next event? Email [email protected].